If the human suffering secondary to morbidity and mortality associated with prescription drugs is not enough to convince people that more effort is required to enhance medication safety, then perhaps the breathtaking analysis here http://journals.sagepub.com/eprint/ic2iH2maTdI5zfN5iUay/full will give everyone pause for thought. Think about what an injection of $US500 BILLION would do each year, if this money could be spent on preventative medicine or research, instead of medication misadventure.